{"id":90,"date":"2021-09-21T14:46:32","date_gmt":"2021-09-21T14:46:32","guid":{"rendered":"https:\/\/fin.21lab.co\/?p=90"},"modified":"2021-09-21T14:46:32","modified_gmt":"2021-09-21T14:46:32","slug":"what-makes-a-financial-website-successful","status":"publish","type":"post","link":"https:\/\/webecreator.com\/theme\/2\/2021\/09\/21\/what-makes-a-financial-website-successful\/","title":{"rendered":"What Makes A Financial Website Successful?"},"content":{"rendered":"\n

Financial services\u00a0are faced with the challenge of delivering their customers with an\u00a0online experience that goes far beyond just a website.<\/p>\n\n\n\n

At one time, the internet appeared to offer all organisations a simple proposition: email\u00a0connectivity and a clickable presence in the form of a website. Today, web presence has\u00a0rapidly evolved with interactive content and the ability to deliver transactional\u00a0experiences \u2013 or e-commerce. Migrating services online helps business reduce costs,\u00a0while customers benefit from the convenience and autonomy of self-service.<\/p>\n\n\n\n

Financial services sites are absolutely competitive. They are really trying to drive people\u00a0online. The self-service model is being taken seriously so they want to make sure their\u00a0sites are available, responsive and allow users to do as many things as possible.<\/p>\n\n\n\n

Though, many have shown an overall poor performance. The top reasons for failure were\u00a0as follows: company websites make browsing too difficult; content missing, repeated and<\/p>\n\n\n\n

poorly worded; and site search doesn\u2019t work for typical tasks.<\/p>\n\n\n\n

Here are three factors for a successful online financial service site which keeps users\u00a0engaged and displays great use of technology while still delivers company\u2019s messages<\/p>\n\n\n\n

clearly and effectively:<\/p>\n\n\n\n

Customer experience, which includes the impression the homepage and overall\u00a0design style give the customers, their satisfaction when they interact with the site\u00a0and perform tasks.<\/li>
Best practices, such as ease of use, quality, availability and security \u2013 site\u00a0managers must be compliant with data laws requiring them to protect customer\u00a0information and the integrity of customer accounts.<\/li>
Service-level, which looks at responsiveness and reliability of websites \u2013 scores\u00a0them on how quickly they respond to user commands and such factors as average\u00a0downtime.<\/li><\/ul>\n\n\n\n
Financial services must tie these three factors together \u2013 customer experience, best\u00a0practices and reliability\/responsiveness \u2013 to have an effective web presence. They can\u2019t go\u00a0hard into one particular area and ignore the others. They have to understand what\u2019s\u00a0available versus their competitors, what consumers think of their sites versus competitors\u2019\u00a0and how their sites are performing.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"
Financial services\u00a0are faced with the challenge of delivering their customers with an\u00a0online experience that goes far beyond just a website. At one time, the internet appeared to offer all organisations a simple proposition: email\u00a0connectivity and a clickable presence in the form of a website. Today, web presence has\u00a0rapidly evolved with interactive content and the ability […]<\/p>\n","protected":false},"author":1,"featured_media":92,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[29,30,37],"class_list":["post-90","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-finance","tag-financial","tag-website"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/webecreator.com\/theme\/2\/wp-content\/uploads\/2021\/09\/b2.jpg?fit=850%2C425&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webecreator.com\/theme\/2\/wp-json\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webecreator.com\/theme\/2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webecreator.com\/theme\/2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webecreator.com\/theme\/2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webecreator.com\/theme\/2\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":0,"href":"https:\/\/webecreator.com\/theme\/2\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webecreator.com\/theme\/2\/wp-json\/wp\/v2\/media\/92"}],"wp:attachment":[{"href":"https:\/\/webecreator.com\/theme\/2\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webecreator.com\/theme\/2\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webecreator.com\/theme\/2\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}