What is Bulk SMS
Bulk SMS is a process of sending a large number of SMS messages to a large group of people at once. In this age of mobile revolution, it is extremely important to stay in touch with technology at all times. Bulk SMS are the fastest way for conveying information within groups to several members, just within seconds. It is used by media companies, enterprises, banks and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing. Bulk SMS is considered to be one of the most economical & effective way of marketing as compared to any other mediums.
Features of Bulk SMS
Bulk SMS helps you to go beyond plain SMS texts; you can personalize them via mail-merge and insert attachments, web links, discount vouchers, mobile forms or surveys as needed. Send your bulk SMS campaign instantly or schedule it for a later date and time.
Also, you get detailed delivery reports and click activity for all your marketing campaigns - know exactly who clicked the link at what time, the recipient device details and location and much more. Measure your ROI, know your audience and fine-tune future campaigns.
Benefits of Bulk SMS marketing
1. Bulk SMS marketing is considered to be the most economical way of marketing
2. Almost 97% of SMS messages are opened by users
3. According to various studies over 28% consumers respond to SMS messages
4. You have absolute control as regards targeting your customers
5. SMS messages can be sent along with various forms of attachment
6. Campaigns can be scheduled for future date and time
7. Detailed delivery reports and click activity can be received
Types of Bulk SMS
Bulk SMS which is used for marketing is called Promotional SMS. These are SMSes which are sent with the objective of promoting your product or service. Promotional bulk SMS is one of the most economical marketing solutions. You can create awareness about your band, product or any offer within a second in a single click of a mouse.
Bulk SMS which are sent to customers to pass on information necessary for using product or service are called transactional SMS. The purpose behind such SMS messages is not promotional; however, it is to keep customers informed. Such messages can be sent to both DND & Non-DND Numbers both along with a 6 digit sender ID.
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